South of Market Action Committee (SMAC)

SMAC is a coalition of SoMa residents and community based organizations, with City-wide allies, who have come together to address the economic and social impacts of new development in SoMa.

SMAC opposes the project approvals of the behemoth Hearst development called 5M at 5th and Mission. The City and the developers, Forest City and landowners Hearst Corporation

  • ignored crucial public processes to push through this development,

  • rewrote or disregarded existing community-led zoning restrictions, and

  • did not properly consider the severe impacts to surrounding neighborhoods of these massive luxury condo and office towers.